Posts tagged with 'marketing technology'
Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.
It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.
Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.
Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.
Last month we hosted our Future of Digital Marketing (FODM) conference in London, and had a chance to ask some of our speakers which obstacles businesses faced, and how they might overcome them.
Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer. In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization.
But what can you look at in order to address these challenges and bring your organization into the future of business?
Tag management is rapidly becoming one of the must-haves for site owners. The ability to manage the ever-growing number of measurement and marketing tags on a website offers huge benefits to webmasters and web marketers alike.
However, there are two fundamentally different approaches to tag management and anyone looking to adopt the technology should be aware of the benefits and limitations of each.