LeBron James is arguably the world's most talented basketball player. And he leaves no doubt: he knows it.
But his stock has fallen significantly after the self-proclaimed
'King', adored by NBA fans in his hometown of Cleveland, decided that
the best way to announce that he was leaving for greener pastures in
Miami was on a carefully-choreographed television event that
resembled a Madison Avenue-produced Broadway play.
Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.
Hi! I’m your boss! You can tell I’m important because I smoke cigars and
seem to know very little about what it is you actually do down in
marketing, or wherever it is you work.
However, according to my niece, Facebook is
the hip place where all the cool kidz is at, and I’d like a slice of
that tasty social pie. Now.
You have three weeks to put together
an impressive Facebook presence. Surely no social media manager on
Earth could accomplish such a feat?
C’mon, let’s go win at Facebook…
years of intensive study, Econsultancy’s first graduates received their MSc
awards this week, making them the first in the world to gain a postgraduate
degree in Digital Marketing Communications.
Increasingly the issue of ownership is a stumbling block when trying to set up and organise an effective social media strategy, so how do you decide who owns your social media?
Simple, realise that no-one does.
In 90 seconds I present my case for digital marketing leadership: Marketers are translators.
They're no longer artists who deliver messages, they're interactive, experiential shepherds that discover need as it evolves in real time.
A moment of silence was surely had at fraternities nationwide this week: the website BrosIcingBros has been shut down. The internet meme known as "icing" may be responsible for a recent spike in Smirnoff Ice purchases across America, but the brand could only turn a bling eye for so long.
Smirnoff let the icing phenomenon have a good run online. But eventually all good memes come to an end.
Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.
That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.
More than ever, it's crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we've already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies?
Here are some examples of brands who have jumped on the election bandwagon, by launching topically-themed marketing campaigns and products.
I'm back with more tips on creating sales and
meaningful outcomes using digital marketing, starting tomorrow.
Here's a technique that is creating better results for trail-blazing companies. Follow me...