Posts tagged with 'mass customisation'

Burberry attempts 'mass customisation' with Burberry Bespoke

Burberry has made its first attempt at ‘mass customisation’ by launching Burberry Bespoke, a programme that allows people to design and purchase their own, personalised version of the company’s iconic trench coat.

Though prices are expected to start at $1,800 and extend to $8,800, those that can't afford to buy can still create a design and share it on Twitter and Facebook, extending the reach of the programme.