Posts tagged with 'mcommerce'
There has been some interesting debate on
Econsultancy recently looking at the
pros and cons of mobile apps and mobile websites.
For me, the most
interesting discussion point is not the technical merits of both, but the importance
of customer experience in defining mobile strategy.
There are anticipated technologies that, despite capturing the imagination of technophiles, analysts and journalists, seem to just never arrive as soon as one expects or hope.
Mobile commerce and mobile wallets are good examples. Year after year, the vision and ambition are strong but the execution and usage is weak. However, there are a number of reasons to expect that 2011 is the year that a tipping point in the use of mobile phones as the ultimate shopping enabler becomes reality.
Despite its obvious potential, mobile has arguably been overhyped for years. So it's not exactly surprising that many businesses have held back on their investment in mobile.
But for retailers, both online and offline, that are still skeptical, 2011 may be a good year to take the plunge. That's because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.
Smartphones have been getting lots of attention lately what with Google's introduction of the Nexus One and all the ballyhooing going on over at CES this week. The world is seemingly poised for yet another "year of mobile" (I'm losing count, but it seems as if that scorecard is well into its second decade). So what are the opportunities? Where are the changes?
A new Questus study sponsored by AOL and Universal McCann takes the temperature of 1,800 smartphone users - because if any audience is not only receptive to, but equipped for mobile marketing messaging, it's very obviously these technology early adopters.
The findings? Heartening, but hardly earthshaking. Herewidth, some of the findings: