Posts tagged with 'MediaCom'
Marketing giant MediaCom has been sharing some valuable lessons it learned from running mobile marketing campaigns.
During a speech at IAB Mobile Engage, MediaCom’s managing partner for mobile and innovation Stefan Bardega said that 18% of the company’s digital ads were now viewed on mobile screens.
This has increased from 4% in just over a year.
Here are Bardega's tips on how businesses should approach the mobile channel...
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by David Moth
18 May 2012 09:28am
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