Posts tagged with 'memes'

Rubio Water: not every marketing opportunity is worth pursuing

Marketers have more channels than ever in which to hawk their wares, and combined with our 24/7, media-obsessed culture, marketers arguably have more opportunities than ever to reach consumers.

For better or worse, marketers are under enormous pressure to capitalize on these opportunities. But increasingly, it's worth asking: just how many of them are really worth pursuing?

This is a question the marketers behind Poland Spring had to answer when United States Senator Marco Rubio needed a sip of water during his televised response to President Barack Obama's State of the Union address on Tuesday. Yes - he happened to reach for a bottle of Poland Spring. Rubio's thirst-quenching move was likely seen by millions and, perhaps undeservedly, became one of the biggest highlights on one of the biggest nights in U.S. politics.

How fast is the blogosphere?

How fast are bloggers? According to researchers at Cornell University, it typically took bloggers two and a half hours during the 2008 US presidential campaign to pick up on stories that were broken by the mainstream media.

That conclusion was reached by using computers to analyze 1.6m websites between August and October 2008. All told, these websites published around 90m blog posts and articles.