The Middle East and North Africa edition of our Internet Statistics Compendium has seen some interesting updates over the past few months, with some fascinating insights into ecommerce across the region.
This post gives a general overview of the online retail numbers and brands which are proving significant in the Middle East. For further details of the many specific trends and developments within respective MENA markets, check out the latest edition of our ISC.
Econsultancy has published its first Facebook for Businesses in the Middle East and North Africa best practice guide, authored by digital marketing consultant, Husam Jandal.
Focused on the region-specific factors that need to be considered when creating a Facebook page for businesses, the guide stresses the importance of understanding your audience, taking cultural and religious influences into account when pushing out content via a Facebook page.
Econsultancy published its first Search Engine Optimisation Best Practice Guide for the Middle East in July, authored by digital marketing consultant Husam Jandal. I spoke to Husam about his thoughts regarding SEO in the region.
The guide focused on country-specific search engine marketing strategies, and stressed the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.
Below, Husam discusses the SEO trends specific to the MENA area, and some of the differences in SEO best practice between the Middle East and other regions.
Infographics are becoming more and more popular in digital marketing circles in the Middle East, particularly as the volume of statistics, market data and research increases in the region.
Here we round up five of the most interesting infographics we've seen in 2012, related to internet marketing, online trends, and social media.
As we move into the second half of the year, our Internet Statistics Compendium is really starting to offer many insights into how 2012 is shaping up across different regions.
The latest edition of our MENA report has seen some key social media data added from the Arab region this month, highlighting the continuing healthy adoption of platforms such as Facebook, Twitter and LinkedIn.
Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.
Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.
This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East.
At ArabNet's Digital Summit in Beirut last week, Jordanian agency, Prodigi Corp, took home the prize for Best Digital Campaign for its work for radio channel, Beat FM.
The Facebook campaign asked people to share their pictures if they are a celebrity look-alike.
More examples of innovative social media case studies are beginning to come to light in the Middle East, which is exciting for the digital industry in this region.
Sharing case studies and examples of best practice is hugely beneficial for digital as a whole, enabling companies to learn from their peers and better understand best practices and rules of engagement.
With that in mind, here we look at Beat FM's case study in more detail, as well as some of the other campaigns shortlisted in this category at ArabNet's summit.
When I was offered the opportunity to moderate the table on Mobile Marketing at Digital Cream Dubai, I couldn’t think of a single reason to not be there; it isn’t every day I’d get to sit down on a table with 10 client side marketers and hear about their pains and pleasure of doing mobile. And it really was equal parts both.
There were a lot of insights that came in from the three roundtables featuring 10 marketers each.
Personalisation and localisation of content are considered key trends in the Middle East – but it goes so much further than just language...
Here are some of the key take-outs from the Content Strategy roundtables at Econsultancy's Digital Cream Dubai 2012, which I moderated.
The latest research from the Middle East by Econsultancy indicates that the digital industry is experiencing rapid growth.
The State of Digital Marketing in the Middle East and North Africa report (supported by ArabianBusiness.com) shows that on average, 27% of of overall marketing budget is spent on digital, up from 22% since the last report was published 10 months ago in April 2011.
Overall, 58% of companies are planning to increase their digital marketing in 2012, and of these, 52% plan increases of at least 20%.
Despite the impressive growth rate, there's still a long way to go, as beyond restricted budgets, company culture, reliance on traditional marketing and the lack of skills are holding back marketers from making the most of the digital opportunities in the region.
In addition, the inability to measure return on investment is thought to be a barrier by 28% of marketers this year, up from 19% in the 2011 survey.