Posts tagged with 'Metamarkets'
For traditional publishers trying to find their place in the 21st century, digital media is both a blessing and a curse.
The blessing: incredible opportunities to reach their audiences across channels, building stronger relationships in the process. The curse: digital has upended huge parts of the revenue models that kept them flush with cash in the past.
According to David Soloff, CEO of predictive analytics vendor Metamarkets, there is a panacea for publishers struggling with the curse: big data analytics.