Posts tagged with 'MIT technology review'

Tips from AT&T on mining Twitter for customer service issues

Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable - but even when it's not, companies don't have to be afraid. As AT&T shows, brands can mine Twitter for negative sentiment, and use those insights to help solve customer service problems in "real-time."