Posts tagged with 'Mobile Ads'
Despite the rise of digital advertising, advertisers still spent over $130bn last year on television advertising. Of the tens of billions of dollars advertisers are spending on digital ads, a very small portion, perhaps as little as $1bn, is being spent on mobile ads.
But those figures aren't stopping Razorfish's Mobile Practice Lead, Paul Gelb, from making a bold prediction: "I think mobile ad spend will overtake television." And he isn't talking about decades from now; he believes mobile could surpass television in the coming years.
The future is mobile. At least that's what many suggest. Yet multi-channel retailers are largely ignoring mobile right now.
That's according to a report from Multichannel Merchant. It found that, as of February 2010, four out of five multi-channel retailers surveyed were not doing anything in the realm of mobile commerce.
Local and time sensitive advertising opportunities on the iPhone may be getting a lot of people excited these days, but online ad company Chitika is not among those bullish about the burgeoning mobile ad market.
The Marlborough, Mass.-based company conducted a study that found people using mobile phone aren't clicking on ads — especially iPhone users.