Mobile apps | Internet Marketing Blog

Mobile developers love HTML5, but for the wrong reasons?

Facebook may have dropped HTML5 for native to build a better iOS app, but despite the social network's high-profile breakup, a new survey of more than 4,000 developers indicates that HTML5 is not down and out.

In fact, it's far from it according to mobile app development software vendor Kendo, which found that 94% of mobile developers it polled are either using HTML5 today or plan to use it this year.

by Patricio Robles 08 November 2012 13:02pm 0 comments

M&S offers the best mobile and online customer experience: study

Marks & Spencer offers the best multichannel customer experience across three digital channels, according to a report published by eDigitalResearch.

The eChannel Benchmark evaluated 14 retail brands that have mobile optimised sites and apps as well as a desktop site to find out which offered the most consistent customer experience.

M&S came top with an average score of 86% across the three channels, followed by Amazon (85%), Topshop (84%) and House of Fraser (84%).

The report analyses several different criteria, including the homepage, on-site search, navigation, product pages, shopping basket and checkout.

Here we look in more detail at the search, product page and checkout sections...

by David Moth 01 October 2012 09:36am 4 comments

Should brands be worried about Twitter's new iPad app?

Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.

But while some of the biggest names in social seem to be moving in the right direction vis-à-vis their mobile apps, one may be moving in the wrong direction.

by Patricio Robles 20 September 2012 14:27pm 2 comments

Five lessons companies can learn from Facebook's new iOS app

There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it's providing a quality mobile experience.

Unfortunately for the world's largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it's too slow.

by Patricio Robles 27 August 2012 15:28pm 4 comments

How push notifications can boost your mobile strategy

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough of a pull for users, but other times the users might need a little push.

by Clair O'Neill 24 August 2012 10:22am 1 comment

In mobile design, is failure really inevitable?

Mobile design brings with it numerous challenges. From performance to form factor to platform/OS fragmentation, there are numerous barriers companies must leap if they want to build a successful mobile app.

But is mobile design failure an inevitable fact of life? According to Dave Morin, the founder and CEO of Path, the answer is yes.

by Patricio Robles 11 July 2012 20:16pm 1 comment

Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.

by Patricio Robles 12 June 2012 16:43pm 2 comments

Thomson Reuters acquires Apsmart

Mobile is creating huge opportunities for publishers, but building mobile applications isn't the forte of most publishing organizations.

So a growing number of companies are turning to M&A to acquire the skills they need to make progress with mobile initiatives.

by Patricio Robles 08 June 2012 20:17pm 0 comments

Quixey raises $20m for app search engine

When you want to search the web, chances are you turn to Google. But where do you go when you want to search for mobile apps?

It's a question more and more consumers will grapple with as use of smartphones grows and the number of sites with app platforms increases. And one company, Quixey, wants to be the answer to that latter question.

by Patricio Robles 07 June 2012 19:17pm 0 comments

LinkedIn faces major security breach: report

While Facebook's stock languishes, shares of the world's most popular social network for professionals, LinkedIn, have been treated far more kindly. With a forward price-to-earnings ratio of approximately 75, investors are betting that LinkedIn's future is bright.

But the company may be in for a rough patch as word broke today that some 6.5m passwords have been stolen from the social network.

by Patricio Robles 06 June 2012 17:26pm 3 comments