mobile commerce | Internet Marketing Blog

11 ways to improve the navigation on your mobile site

Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.

If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors.

A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.

More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.

With this in mind, here are 11 tips for improving mobile web navigation...

by David Moth 20 May 2013 11:05am 4 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 26 April 2013 11:33am 0 comments

Five good and five bad examples of click-to-call mobile CTAs

Local search has the potential to be an important customer acquisition tool for brick-and-mortar businesses, as a recent study found that 43% of all Google searches have local intent.

Furthermore, Google’s Mobile Movement Study shows that 61% of mobile users call after a local business search.

So it’s really important that shops, restaurants and hotels are optimising mobile landing pages correctly or the chances are they’re missing out on potential sales and bookings.

This obviously starts with creating a mobile site in the first place, but the finer details include a noticeable click-to-call button that makes it easy for customers to get in touch.

by David Moth 23 April 2013 12:04pm 5 comments

10 more examples of brands that have adopted responsive design

Responsive design has proven to be one of the key digital trends of 2013 and is certainly one of the most popular topics on the Econsultancy blog.

The potential benefits of going responsive are obvious and we’ve previously highlighted several examples of ecommerce brands that have seen immediate rewards from adopting the technology.

However it does also need to be noted that building a responsive design requires a great deal of investment and isn’t necessarily the perfect solution for all site owners, particularly when you take into account the problems it causes with advertisers.

Nonetheless, there has been a steady trickle of brands launching new responsive sits in the past few months so I thought it would be useful to compile a list of 10 notable examples.

by David Moth 23 April 2013 11:01am 5 comments

What do shoppers actually want from a mobile experience?

Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.

Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.

But what is it that shoppers actually want from a mobile experience?

Once every six months we ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites on the market, telling us what they like and what they don’t like throughout the mobile shopping customer journey.

by Derek Eccleston 22 April 2013 12:41pm 3 comments

ASOS's new mobile site is usable but unspectacular

New mobile sites are normally a big deal for ecommerce retailers, but ASOS recently updated its m-commerce store without the need for any fanfare.

I can’t find any official announcements about the redesign other than a tweet from director James Hart.

ASOS has been one of the major success stories in ecommerce and we frequently highlight its services and innovations as examples of industry best practice.

And as we previously reviewed the company’s first mobile site back in 2010 it seems a good time to revisit the site and see how it’s changed, so I took it for a test run using my Samsung Galaxy S2...

by David Moth 22 April 2013 09:05am 4 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include online video ads, tablet commerce, multi-screening, email marketing, in-store Wi-Fi and mobile commerce.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 19 April 2013 11:21am 1 comment

Five of the best... mobile product pages

Designing attractive, usable mobile product pages is a fine art that many sites still struggle with.

I feel that responsive design has been a brilliant agent for change in mobile design because it has forced people to strive for simplicity, as pages need to be usable across multiple devices.

And with this in mind, I thought I’d highlight five of my favourite mobile product pages, with examples coming from apps as well as mobile sites.

In all honesty the criteria for making the top five list are quite woolly, but essentially they’re the product pages that I think offer the best aesthetics and usability.

Personally I like mobile sites to have giant images so I don’t have to squint, as well as massive buttons to make navigation easy.

by David Moth 18 April 2013 10:01am 2 comments

H&M’s slick app is undermined by poor checkout UX

H&M first launched its mobile app way back in 2010, however up until January this year you couldn’t actually use it to make a purchase.

Most major retail apps are transactional these days so it’s surprising that H&M has taken this long to make the upgrade, particularly as research shows that a majority of consumers expect to be able to make purchases using retail apps.

Now it just so happens that I’m on the look out for new some jeans, so I thought it was the perfect chance to see how easy it is to buy something using H&M’s Android app...

by David Moth 11 April 2013 10:09am 0 comments

Tablets now account for more web traffic than smartphones: stats

The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.

And new data from Adobe shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.

This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.

In December we reported that conversion rates from tablets were four times higher than on smartphones, and actually peaked above desktop on Cyber Monday.

by David Moth 08 March 2013 13:22pm 5 comments