Posts tagged with 'mobile commerce'
Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.
The 2013 Digital Publishing Report, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.
This serves to further underline the importance of optimising email campaigns for smartphones.
We’ve previously reported on data which shows that up to a third of emails are opened on mobile devices, yet data included in our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.
Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).
Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.
These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.
Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.
Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience.
In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store.
In Australia, 98% of shoppers would like to buy local, but the vast majority turn to overseas retailers in search of lower prices.
Fortunately for digital High Street retailers in the U.K., British shoppers are less influenced by prices than their friends in the Southern Hemisphere according to a survey conducted by digital marketing solutions provider EPiServer.
With predictions of further growth for mobile commerce this Christmas, it's more important than ever that retailers tailor the user experience for smartphones.
IMRG predicts that UK consumers will spend about £4.6bn online in the two weeks up to December 17, and that £920m of that is expected to go through smartphones and tablets.
This example, from Cath Kidston, shows how a poor mobile experience will lose sales for retailers during the Christmas shopping season and beyond...
Amazon is getting more social with the launch of Amazon Pages and Posts, the latest evidence that retailers have high hopes that the potential for social commerce can be realized.
But if numbers don't lie, it doesn't appear that the 2012 holiday shopping season will mark a coming out party for social commerce.
Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.
This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.
Here's a round up of some of the most interesting digital marketing stats we've seen this week.
Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC iPlayer's record-breaking month.
For more digital stats, see our comprehensive Internet Statistics Compendium.
Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.
But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.
In a world that is increasingly mobile, today’s retailers must consider how they are addressing their consumers' desire to make purchases through m-commerce and how to combat fraud through these new routes to market.
So how much do retailers currently know about fraud rates on their mobile channels?