mobile commerce | Internet Marketing Blog

Moviegoers increasingly influenced by mobile: report

Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.

This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.

by Patricio Robles 03 October 2012 14:13pm 1 comment

10 interesting digital marketing stats we've seen this week

Here's a round up of some of the most interesting digital marketing stats we've seen this week.

Stats include CompareTheMarket's dominant performance on social, the use of m-commerce in the UK, the increase in impulse buying thanks to mobile and BBC iPlayer's record-breaking month.

For more digital stats, see our comprehensive Internet Statistics Compendium.

by David Moth 28 September 2012 10:30am 4 comments

Will Passbook be Apple's key to cracking mobile commerce?

Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.

But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.

by Patricio Robles 14 September 2012 18:36pm 3 comments

Seizing the mobile payments opportunity

In a world that is increasingly mobile, today’s retailers must consider how they are addressing their consumers' desire to make purchases through m-commerce and how to combat fraud through these new routes to market.

So how much do retailers currently know about fraud rates on their mobile channels?

by Akif Khan 27 June 2012 12:06pm 0 comments

Debenhams rolls out free wi-fi in its stores

Debenhams announced today that it will be providing free wi-fi in partnership with O2, in all of its 167 stores.

The wi-fi coverage will allow customers to access information about products, view reviews, order out of stock items, and receive discount vouchers straight to their mobiles.

This is a smart move from Debenhams, and one which addresses the threat of mobile use in store and turns it to the retailer's advantage.

by Graham Charlton 12 June 2012 10:22am 3 comments

10 interesting digital marketing stats we've seen this week

I've rounded up some of the most interesting digital marketing stats I've seen this week.

Stats include the paid search market, mobile checkouts, Apple's App Store, and online video...

by Graham Charlton 01 June 2012 13:43pm 1 comment

39m Americans made a purchase via mobile last year: stats

Mobile commerce has been a topic of great interest for marketers and businesses in the past several years.

And for good reason: with more and more consumers carrying increasingly sophisticated mobile devices with them everywhere they go, the potential to drive commerce in ways never before possible is fast becoming a reality.

There are numerous challenges, of course. The mobile device and OS landscape is highly fragmented, there are numerous security concerns and performance is absolutely crucial.

by Patricio Robles 04 May 2012 16:54pm 1 comment

Tablets: the opportunity for marketers

The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad.

Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices.

For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has more disposable income, and often has different usage patterns to mobile or desktop consumers.

Stats suggest that tablet users convert well, and in some cases have a higher average order value.

I’ll look at the key trends in the tablet market, how people use these devices, what publishers and retailers can do to make their websites more usable for tablets, and we’ll look at brands that have adapted well to the iPad and other tablets.

by Graham Charlton 30 April 2012 12:13pm 9 comments

10 interesting digital stats we've seen this week

I've gathered together some of the most interesting digital marketing stats released this week, from our own and third party research.

Stats covered include connected TV, social media engagement, mobile commerce and e-commerce sales...

by Graham Charlton 27 April 2012 12:22pm 3 comments

Brits are twice as likely as Americans to buy on mobile: stats

It seems that the UK's shoppers have adapted to mobile shopping more than their US counterparts. In the UK, mobile accounts for 9.1% of all e-commerce sales, compared with 4.6% across the pond.

These stats come from RichRelevance's 2012 Q1 Shopping Insights Mobile Study, and are based on more than 1.1bn shopping sessions on UK and US retail websites (including mass merchants, as well as small and specialty retailers) up to 25 March 2012.

Here are some highlights from the study, and well as an infographic summarising the key findings...

by Graham Charlton 20 April 2012 10:58am 1 comment