Posts tagged with 'mobile conversion rates'
New data from Affiliate Window shows that mobile conversion rates have plateaued this year, hovering around the 3% mark since January.
In 2011 mobile conversions increased from around 1.9% in January to more than 3.5% in December, but 2012 has seen a levelling out.
As m-commerce sites are becoming more common, these statistics highlight the difficulty brands face with increasing transactions on mobile.
We recently reviewed the top 20 UK retailers' mobile checkouts and found that in general the sites were user-friendly. But clearly consumers still prefer to make a purchase using a desktop or tablet rather than their mobile.
The AW stats show that August actually saw a slight drop in mobile conversions to 2.84% from 3.14% in July.