mobile | Internet Marketing Blog

How can retailers appeal to mobile users in store?

The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping.

According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping.

So what can retailers do to adapt to this challenge?

by Graham Charlton 27 June 2011 10:50am 12 comments

JUMP Magazine issue 3: TV & social, mobile, and location-based marketing

Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.

The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television.

by Chris Lake 27 June 2011 10:18am 0 comments

Q&A: Samih Toukan, CEO of Jabbar Internet Group

Samih Toukan is Chairman and CEO at Jabbar Internet Group, the leading group of internet sites and web properties in the Middle East and North Africa.

In 2000, along with Hussam Khoury, Samih founded the Arab Internet services company, Maktoob as the world's first Arabic / English email service provider.

Following the subsequent acquisition of Maktoob by Yahoo, Samih founded Jabbar Internet Group, an integrated group of online companies and websites. The group’s assets extend from e-commerce sites to online games, to advertising products & search services.

I caught up with Samih to find out a little more about the companies within the Jabbar Internet Group, and the future of digital marketing in the Middle East...

by Aliya Zaidi 22 June 2011 08:35am 0 comments

Moments in Needless Bi-Polarity: Apps vs the mobile web

Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...

by Stefan Tornquist 16 June 2011 13:49pm 8 comments

Infographic: the mobile ecosystem

Looking for stats, trends, or vendor information about the burgeoning mobile marketplace?

Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web.

It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.

by Cleo Kirkland 15 June 2011 16:52pm 1 comment

Mobile: the worst channel for customer experience

One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor.

Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment.

A good website experience is crucial for any online business, and as m-commerce grows, the usability of mobile sites and apps will become more and more important.

by Graham Charlton 09 June 2011 10:36am 18 comments

How does the new Republic mobile site shape up?

Republic launched its first mobile commerce site this week, becoming the latest fashion retailer to do so.

From the various mobile site and app reviews I've written, consumer surveys and more I've compiled a checklist of key points to create a usable mobile site. (Please suggest any others I may have missed out).

I've been comparing the new Republic site against this checklist...

by Graham Charlton 08 June 2011 10:53am 1 comment

Alternative SEO: the experts talk mobile, tablets and connected TV

As the second part of a series of questions asked to contributors of Econsultancy’s SEO Best Practice Guide, we decided to focus on alternative search.

That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.

As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.

by Jake Hird 07 June 2011 13:34pm 3 comments

Can Blippar make QR codes redundant?

Blippar, which launches in a few weeks, is a new augmented reality mobile app, which aims to make it easier for mobile users to interact with offline advertising.

The apps use image recognition to launch interactive content on the user's phone, so an image or logo on the ad is the trigger to launch content on the phone.

by Graham Charlton 26 May 2011 10:20am 22 comments

South Korea and Malaysia show impressive digital growth

This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.

In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.

by Luke Richards 25 May 2011 13:04pm 1 comment