Posts tagged with 'mobile'
A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.
Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.
Facebook's announcement of 'Facebook Home' has the potential to change the smartphone landscape.
It has produced a Facebook Phone without the added complication of designing and building hardware. Its potential reach has implications for us all.
This is a clever move. In a time where hardware companies are trying to build software (Apple) and software companies are trying to build hardware (Microsoft, Google) we have a company who is aware of who they are.
The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.
The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.
Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013, I’m focusing on today.
With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.
Gregory Kennedy, Vice President of Marketing at TapSense, shares with us in this guest post why digital marketers should move half of their budget towards mobile advertising right now.
With mobile commerce continuing to gather pace through the performance channel, it has been interesting to look back across the past few weeks to analyse the role mobile played over the Easter bank holiday.
With our March stats indicating that traffic through mobile devices reached 21.1% while sales were at 14.2%, it was interesting to see the impact of a long weekend on mobile usage.
We have traditionally seen that consumers turn to mobile devices at weekends. This is not particularly surprising when we consider that office workers step away from their desktops and instead use mobile devices to access the internet.
My iPhone is the least valuable thing I carry. But I didn’t realise that until my iPhone was stolen (pick-pocketed in Barcelona).
The thief didn’t get my keys, passport or wallet. If he had taken any of those items then I would have been unable to start my car, unable to leave Spain, or unable to pay my hotel bill.
Instead, he stole my iPhone4, which basically meant I couldn’t call, email or tweet. Within three days of the theft I was using a replacement iPhone5 (free upgrade from O2), and all my family photos & apps were restored from an iTunes back-up.
Social and mobile have been around for a while now, but there are still a lot of dad dances out there.
Count how many of these you agree with...
With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.
There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.
The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.
With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.
Retailers and Brands must ensure they provide their customers with a seamless mobile experience that includes all their social elements.
They cannot afford to wait. Those who fail to will simply lose customers.
I was both delighted and dismayed to read last week about the creation of the government led, Future High Streets Forum.
If you haven’t heard about it, the forum brings together leaders across retail, property and business to ‘advise government on the challenges facing high streets and to help develop practical policies to enable town centres to adapt and change’.
Sounds fantastic I thought. Clearly, the high street is suffering. We’ve seen a number of big name casualties over the last couple of years (and many thousands of smaller independents go under that receive little or no publicity). A walk through my home city of Brighton provides evidence enough that all is not well with the high street with boarded up properties aplenty.
Therefore, a group that includes high-level representatives from the likes of Alliance Boots, Costa Coffee, John Lewis Partnership and The British Retail Consortium, with a remit to ‘focus on future high street renewal’, must be a good thing.
But then I read the fine print…and sighed…heavily.