Here's a selection of recent search stats, taken from a range of sources, including our UK Search Engine Marketing Benchmark Report 2013, the Internet Statistics Compendium, and others.
Topics covered include mobile search, social signals and rankings, PPC and mobile CTRs...
Word up to all the Tom Waits fans that recognise this post's headline.
I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.
It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.
You don’t need me to tell you that big data is big news. It’s one of most talked about topics of recent years, as marketers worldwide battle to make sense of all the data generated across their business.
Insight gathered from big data is enabling businesses to focus their investments in everything from sales and marketing, to customer service and research and development, more intelligently.
At Hotels.com, we’re using data from across our business, website and apps to better understand what our customers want from us and how we can improve the experience that we deliver to them.
So, how are we doing this? We started by making sure that we were tracking all data from across our business, be it analytics from our website, booking information from our apps, or customer enquiries in our contact centre.
By improving our understanding of how our customers interact with us and what they’re looking for, we have been able to optimise the design of our website and apps to ensure that we are consistently delivering an excellent experience.
More and more consumers are using their mobiles for 'showrooming', checking prices and product information while shopping in stores.
According to JiWire's Mobile Audience Insights Report for Q2 2013, there has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers.
The report also looks at the use of wi-fi by smartphone users, finding that more and more are online via public wi-fi.
We were alerted to the Gatwick Airport website redesign by Matt Wilkinson, Senior Ecommerce Manager at Gatwick, in the comments on this responsive design round-up.
With responsive design riding a tidal wave of popularity and common sense, I can’t think of a sector better suited than air travel.
We’ve all been travelling to an airport, needing to check flight times, terminals, parking arrangements, delays etc. We know airport websites have this info, but we aren’t confident in navigating an old desktop site from our phones. Well, it seems Gatwick have smashed it out the park on this one.
This post isn’t going to go into too much detail about why the site is great. I’ll just post some annotated pictures of it, and encourage you to try it out for yourself.
Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?
Mobile marketing involves much more than big budgets and a mobile-optimised website.
In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.
As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.
Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react.
Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.
But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind...
There’s no denying that the tablet is more than a passing fad.
With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop.
Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement, capable of delivering strong conversion and incremental revenue.
This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video.
The Chairman of the Newspaper Association of America stated "as newspaper penetration falls... the culture itself moves from textual to visual literacy”.
Wikipedia will tell you that “video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel”. That’s a barrier to entry right there.
It’s no surprise that advances in technology have eliminated (nearly) all barriers and allowed, practically anyone, to capture, store, edit and transmit video clips from multiple devices to each and everyone.
Combining the lowered cost of production with the rise and availability of multiple platforms and channels, it’s clear that video is ripe with possibilities.