Posts tagged with 'mobile'
The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.
But what else is expected to happen across the region this year?
The number of NFC-enabled smartphones available in Australia is expected to rise dramatically, growing from 375,000 in Q1 2012 to 2.125 million in Q1 2013 - a growth of 467% year-on-year - according to Tapit.
It has also been forecast that by Q4, the number of NFC handsets in Australia will reach some 4 million - or 30% of all smartphones on the market.
For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.
With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.
Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last week.
She was talking about the app marketplace, which offers more than 700,000 products in the Apple store alone and where previously unheard-of companies like Zynga and PopCap have bested more established brands with their sales volume.
Part of their success can be attributed to the newness of the mobile market, less than a decade old and forced to address constant technological change in that time.
With the UK being rocked by the closure of major retail chains such as video rental chain Blockbuster and music store, HMV, it's an important for us all around the globe to look at what the face of retail will be in 2013 and how shopping needs to continue to change with technology.
Some retailers like Nordstrom are already aware of the need to innovate. Major retailers can't sit back any longer and watch their competitors crumble without thinking they could be next.
Christmas might seem like a distant memory now, but as we've seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.
But what's coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.
We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.
In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.
A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole - and there is little doubt in my mind that mobile investment is barely more than a blip.
With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.
Though 2012 showed promise, it was clear that no brand had yet to create a compelling experience in the mobile space.
The so-called 'year of mobile', almost a cliché at this point, turned out to be anything but.
2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.
As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.
This includes what we do and do not cover on the blog, and pitching best practice outlined below.
New ecommerce stats highlight the growing importance of reserve and collect services, with 40% of UK consumers using such services over Christmas.
Econsultancy's Christmas 2012 Online Shopping Survey, produced using Toluna's online survey tool, polled 1,000 UK and 1,000 US online consumers on their shopping habits.
It looks at attitudes to online delivery, use of mobiles and tablets for shopping, and the role of the web in the research and purchase process. It was conducted online, so we can assume that respondents are reasonably tech-savvy.
Some highlights from the survey after the jump...