Posts tagged with 'Mr Porter'

Mr Porter underlines its luxury credentials with impressive new iPad app

Online clothing retailer Mr Porter has launched a new iPad app, The Tux, that acts as guide for men preparing for a formal party.

It’s packed full of video content and hi-res imagery that gives the user advice on how to pick the right tuxedo and accessories, as well as educating them on the correct way to behave on formal occasions.

The focus on entertainment mirrors the functionality of an iPad app that Net-A-Porter launched in August, and highlights that fact that the brand view tablets as a valuable tool for growing the brand as well as driving sales.

But while the Net-A-Porter app focused on women’s fashion in general, Mr Porter’s solely deals with content around tuxedos.