multichannel | Internet Marketing Blog

New attribution report helps marketers identify the right supplier

The second edition of Econsultancy’s Marketing Attribution Management Buyer’s Guide has just been published, highlighting the latest trends in an area which is proving its worth in an increasingly multichannel and data-driven world.

The buyer’s guide includes profiles of 23 vendors of attribution technology and services, from those with a heritage in web analytics, paid search, tag management and ad serving, to agencies and consultancies offering attribution modelling for their clients.

by Amy Rodgers 06 November 2012 09:35am 0 comments

Devices: a marketer’s new best friend

Think about all the ways that a marketer can reach a consumer.

It’s the view of many that the more traditional methods such as direct mail are now battling against the variety of other channels, the ever-growing organisational use of social media for example.

This however, simply shouldn’t be the case.

by Caroline Morris 18 October 2012 09:54am 1 comment

Mary Portas should look online to boost Britain’s high streets

TV presenter Mary Portas believes that Britain’s high streets have been subjected to decades of erosion, neglect and mismanagement, which has led them to the point of extinction, but she’s overlooking a very simple truth.

British consumers habits have changed. The UK has migrated online. To coax local shoppers out from behind their computer screens and back into high street stores British businesses need to reach customers online.

Online advertising should be the answer, but a lack of systems that work have constrained widespread online ad adoption amongst Britain’s smaller, local businesses.

by Sean Riley 26 September 2012 09:54am 6 comments

Why the high street needs the internet

Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities.

As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet 'is one of the key threats to retail on our high streets'.

We see it differently: the internet is vital to the future of the high street.

In our new report, 'How the Internet can save the High Street', (free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers.

Here are a few highlights from the report....

by Graham Charlton 25 September 2012 11:05am 15 comments

Competition: what's your favourite joined up marketing campaign?

What are the best multichannel marketing campaigns you've seen over the last six months? Which brands are the most innovative in this area?

In advance of our JUMP London and JUMP New York events, we're offering two free passes to each event for the top suggestions we receive.

We'll also feature the top ten responses on the blog in the run up to the events. Just use the #cometojump hashtag and share your thoughts on joined up campaigns in the past six months that have impressed you.

For some inspiration, here are five of our favourite campaigns from the past few years...

by Graham Charlton 12 September 2012 13:30pm 3 comments

Five ways to embrace omni-channel retailing

A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology.

Consumers now expect constant connectivity and interactivity from retail brands and retailers must embrace omni-channel retailing, an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.

by Darren Hitchcock 29 August 2012 11:54am 2 comments

Real-time bidding meets multichannel in a data-driven world: new report

A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.

by Monica Savut 09 August 2012 14:12pm 2 comments

E-commerce is dead, long live distributed commerce

In July 1995, Jeff Bezos boxed up the first book ever sold on Amazon.com from his Seattle garage. Amazon.com set the standard for e-commerce; people searched, bought and received, and told others about the experience they’d had.

Then eBay arrived, offering goods direct from both retailers and consumers through one central platform.

The rest, as they say, is history.

by Jasper Bell 31 July 2012 12:29pm 4 comments

New research: Cross-Channel Marketing Survey now live

In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more.

The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing necessity for companies to take an integrated approach to marketing and remove the organisational barriers that are holding them back.

by Aliya Zaidi 01 May 2012 09:51am 0 comments

Understanding how to improve the customer experience: your input required

In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.

This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.

by Monica Savut 29 March 2012 11:04am 0 comments