Posts tagged with 'Nectar'

Q&A: David Buckingham on Nectar and Yahoo's ad targeting scheme

Yahoo recently announced a partnership with Nectar for Consumer Connect, a program which aims to use offline purchase data to target online advertising more effectively.

David Buckingham is Commercial Director at Loyalty Management Group, the company which runs the Nectar card scheme. I've been talking to David about how the scheme works, and how he hopes that it will convince more FMCG brands to advertise online.