Posts tagged with 'new business'

Agency creds: they're all as bad as each other

Decision-makers at companies you covet aren’t interested in dancing around the matter in hand. If you want a brief, ask for it. If you want to meet them to show them what you’ll do, ask for that.

Selling is about questions, not statements. It’s about being interested, not just interesting.

Okay, agency credentials aren't all terrible, but I’ll stick my neck out: most of them are pretty bad. Worse than that, they look just like the other set of bad credentials that your prospect received.

Fix one of those and you can stand out. Fix both and you’ll get a higher response rate from your new business endeavours very quickly.