newspapers | Internet Marketing Blog

Another newspaper considers going all-digital

2009 is shaping up to be an interesting year for the newspaper industry.

As the economic downturn accelerates the severe declines in print revenue most major newspapers have been experiencing, the imperative for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.

The New York Times sells its front page - in print

Facing dire financial circumstances that have it selling assets to survive, The New York Times is doing something it had previously refused to do throughout its 157 year history; placing ads on its front page.

The January 5, 2009 issue of one of the world's most storied dailies contains a modest ad, two-and-a-half inches high, at the bottom of its front page that promotes CBS.

UK newspapers have a good year online

It seems that, despite declining print circulations, the UK's newspapers have managed to build up their online audiences. According to stats from Nielsen Online, the top ten newspaper sites have seen a 23% increase in traffic.

While this growth is partly down to the continuing growth of internet usage in the UK, one thing the top ten newspaper sites have in common is that they have all adapted well to the web, with most having redesigned their websites in the last year or so.