Posts tagged with 'nexus 4'

Google needs e-commerce school after Nexus 4 ‘Play’ sale fails

Google's new smartphone, the Nexus 4, is available to buy and the search giant is currently accepting pre-orders through Play, its version of iTunes.

However we've been hearing some negative feedback around Play and the way Google is handling the entire purchase cycle for the Nexus 4, so decided to investigate the user experience.

We used the same e-commerce best practice criteria that we used for previous posts, the full details of which can be seen below.

The verdict? Wait and buy the Nexus 4 in store. Here is why...