Posts tagged with 'NFC'
Just 11% of European consumers have scanned a QR code in an outdoor advert, according to a new a survey by CBS Outdoor.
This is despite the fact that the study showed that more than half (54%) of respondents are aware of what QR codes are for.
It does need to be taken into account that outdoor advertising refers exclusively to billboards and posters, with press ads not included in the survey.
The Interactive Europe 2013 report also found that 75% of urban audiences now own a smartphone, up from 56% last year, so the opportunity for targeting them with mobile and interactive ads is huge.
Overall though, the report found that awareness of interactive advertising technology remains quite low.
The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.
But what else is expected to happen across the region this year?
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include how retailers are smartphone privacy, B2B websites, Super Bowl ads, NFC in Australia, Facebook driving B2B traffic, Product Listing Ads and dual screening.
For more digital marketing stats, check out our Internet Statistics Compendium.
The number of NFC-enabled smartphones available in Australia is expected to rise dramatically, growing from 375,000 in Q1 2012 to 2.125 million in Q1 2013 - a growth of 467% year-on-year - according to Tapit.
It has also been forecast that by Q4, the number of NFC handsets in Australia will reach some 4 million - or 30% of all smartphones on the market.
Son of the late and venerable historian Eric Hobsbawm, Andy Hobsbawm may make history, not write it. That’s because he, along with technologist and serial entrepreneur Niall Murphy, as well as computer scientists Dom Guinard and Vlad Trifa, are making great strides with EVRYTHNG, a software company bent on connecting objects to the Internet — making them “smart,” as it were.
Powered by the EVRYTHNG Engine, the technology makes real the “Internet of Things,” a concept first named in 1999. In that schema, objects are given virtual identities (perhaps through RFID tags, maybe through a barcode or QR code) and connected in a Web-like structure.
The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.
What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?
Here are five trends and thoughts on why they are worth following.
When mobile industry body MEF made its predictions for 2012 it suggested that there would be some spectacular trials using NFC, but that mobile payments would fail to have a significant commercial impact.
And as the months passed the prediction seemed to be coming true – Visa was planning to use the Olympics as a showcase for NFC mobile payments, Starbucks upgraded its app to allow users to pay with it at the till, and PayPal launched a number of mobile payment trials with US and UK retailers.
Yet in spite of these newsworthy trials, a new survey from eDigitalResearch seems to confirm that consumers still haven’t got on board with mobile payments.
The mobile space is one of the fastest-evolving in all of the technology world and because of that, it's no surprise that many companies are struggling to keep up.
From the smallest business struggling to figure out how to build a mobile-friendly website to the largest consumer internet brands struggling to build compelling mobile experiences, mobile offers just as many challenges as it does opportunities.
Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.
But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.
As the name suggests, Econsultancy’s Future of Digital Marketing conference is about looking ahead to emerging trends and technologies.
In a talk about changes to interactive experiences, Foolproof founding partner Tom Wood looked at four technologies that are becoming more common in marketing campaigns, and whether they are likely to be around in the long term.