nielsen | Internet Marketing Blog

68% of people use their smartphone for email, 26% for shopping

The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.

The Nielsen Mobile Consumer survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.

US smartphone owners exhibit similar behaviours, with 86% using their devices for text, 82% for the mobile web, 75% for email and 63% for social networking.

We’ve previously blogged data which shows that 79% of smartphone owners use their device for email, while a separate report showed that up to a third of emails are opened on mobile devices.

However our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic.’

by David Moth 26 February 2013 11:45am 1 comment

Nielsen to recognize that TV viewing doesn't always involve a TV: report

As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.

Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.

by Patricio Robles 21 February 2013 20:36pm 0 comments

M-commerce and banking are among fastest growing Android apps in the UK

New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.

According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.

But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.

If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.

We've previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams' use of push alerts to notify users of sale and discounts.

by David Moth 18 February 2013 10:51am 1 comment

Mobile fuels growth of social media, but ad efficacy still a big problem: report

This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.

And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.

by Patricio Robles 04 December 2012 16:05pm 1 comment

Australians are spending more time viewing videos online

Almost 12 million Australians headed online to watch videos in September, streaming 1.5 billion videos and averaging 5 hours and 23 minutes of viewing time, according to a new report.

The Nielsen Online Video Report showed that Australians are continuing to embrace online videos, averaging 127 videos each in the month of September.

by Claire Brinkley 04 November 2012 21:45pm 4 comments

Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.

by Patricio Robles 19 September 2012 17:32pm 2 comments

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there's still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen's latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

by Patricio Robles 10 July 2012 17:24pm 0 comments

Will website traffic predict the 2012 US presidential race?

It's an election year in the United States and by all accounts, it will be an interesting one.

President Barack Obama, doesn't yet know who his opponent will be, but when it came to website traffic in January, the Democratic incumbent handily beat all of the Republican contenders.

by Patricio Robles 22 March 2012 16:18pm 0 comments

Nielsen finds 33% of US mobile users deem location-based ads useful

A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen.

The study also found that 26% are more likely to look at ads if they have an ‘interesting’ video included and 20% enjoy ads with interactive features.

Nielsen’s US Digital Consumer Report for Q3-Q4 2011 examines how the digital landscape is evolving by tracking various categories such as smartphone usage, connected TV and social networking.

by David Moth 12 March 2012 14:25pm 1 comment

Music sales milestone: digital surpasses physical

It's been more than a decade since Napster sent the music industry into a tailspin, and record labels are still adapting to the digital reality they find themselves in.

For better or worse, the future of music is not the CD, and a huge recent milestone confirms what we have known for a long time: that it's largely digital.

by Patricio Robles 06 January 2012 10:00am 2 comments