Posts tagged with 'nielsen'
It's no surprise that teenagers are some of the most active users of mobile.
Their texting prolificacy is well-established, and for many, sending an email or making a telephone call is a rare event.
But according to a new study released by Nielsen, teens in the United States are also rapidly increasing their mobile data usage.
If Microsoft needed any more support for its decision to reposition the Xbox 360 console as an all-in-on entertainment hub, Nielsen’s latest statistics provide just that.
The research company has revealed a sneak preview of its third annual 360° Gaming Report for the US market, which shows that streaming represents a reported 14% of time spent on the Xbox 360.
According to a study by Nielsen, the amount of time spent streaming videos online in the US
has more than doubled since 2008, with unique viewers increasing by 26%.
The report puts this down to a higher quantity of video content available, particularly long-form content like films and TV shows.
Television and social media are a match made in Hollywood. Sites like Facebook and Twitter are virtual watercoolers, and when something happens on television, you'll increasingly find that the conversation is taking place online.
This, for obvious reasons, creates numerous opportunities for the creators and distributors of television programming, and many television networks, producers and personalities are actively tapping into social media.
When media buyers purchase inventory from television networks, they typically rely heavily on Gross Rating Point (GRP) metrics which are designed to reflect reach.
And for good reason: if you're buying media to get in front of consumers, you need to know how many consumers you can reach through various media channels and properties.
One company, Nielsen, dominates the television market, and its GRPs heavily influence how billions upon billions of dollars are spent each year.
Needless to say, the stakes are high and any mistakes could have a notable impact.
Whether you're male or female, there's an almost equal chance that you own a smartphone. But what about tablets and e-readers? Do men and women share different preferences when it comes to the latest and greatest mobile devices?
Nielsen's latest survey of mobile device owners, the answer is
increasingly 'yes.' In Q2 2011, it found that 61% of e-readers were
owned by women, up from 46% in the third quarter of 2010. Tablets?
Almost the opposite: 57% of them are owned by men.
Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.
Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?
In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
Online video may have a long way to go before it dethrones the
television in the United States, but its rapid rise shows no signs of
According to Nielsen, home and work online video usage rose a whopping
45% in January 2011 as compared to January 2010. Perhaps the most
impressive fact: this growth isn't being driven by new users. The number
of unique viewers only increased by slightly more than 3%, meaning that
those who are already consuming video online are consuming more of it.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?