Posts tagged with 'nielsen'
Nielsen says people are spending more time online playing games
than sending email – bringing new meaning to the phrase
“everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add
gaming elements to the purchase process, also called “gamification.”
That can be as simple as advertising in and around games, or as complex
as revamping an entire Web site to include badges, points and
If it sounds like too much work, read on from some stats from Interpret
that prove why gamers may be an e-tailer’s most coveted target
If you work in technology or digital marketing, you probably take it for granted that mobile apps are a mainstream phenomenon. But is that really the case? Sort of, according to a new Pew Internet telephone survey.
According to the survey, 35% of adults in the United States have applications on their phone. That's a fairly big number.
In the battle for our digital attention, social media appears to be winning. According to Nielsen, social networking is now the most popular activity online.
In contrast, email now occupies less of our time online than gaming. But rumors of its demise are greatly exaggerated. The email is still alive and kicking.
Last week, I wrote about popular user-generated news site Reddit,
which, despite being owned by Conde Nast, finds itself having money
To solve them, at least temporarily, it asked for donations. And it got
plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member
of Reddit's team also wrote, "It's given everyone involved with reddit
a good kick in the pants right when we needed it."
Users still have little tolerance for slow loading pages and websites, and these problems tend to be caused by server delays and widgets, rather than large images.
According to Jakob Nielsen, slow loading is a common complaint from users during testing sessions. Faster loading times can mean more conversions, so what can retailers do?
When major advertisers and agencies are looking to buy media online,
they typically turn to companies like comScore and Nielsen for audience
measurement data. That makes these companies extremely important to
Unfortunately, smaller publishers and startups in most cases simply
can't afford to jump in bed with the comScores and Nielsens of the
world. That has created opportunity for upstart competitors like
Quantcast and Compete, which are aiming to away at their positions in
Display ads may have a reputation for being ignored, but not all digital ads are created equal. According to a new study from Nielsen, online video ads are actually more effective than TV ads.
Considering that online video ads also cannot be skipped, that doesn't necessarily mean they're better than traditional TV ads. In fact, often, they're exactly the same.
While web users do scroll below the fold on websites, the portion of space 'above the fold' still remains the most valuable, with 80% of users' time on sites spent in this area.
This is the verdict of Jakob Nielsen's latest blog post, which recommends that any truly important elements are left above the fold on the page.
The research studies, expert opinions and post-mortems are rolling in. For some, the Super Bowl is the biggest game of the year. For others, it's the biggest (and certainly the most expensive) television advertising event. And there's never a shortage of gurus, pundits and wannabes eager to weigh in on how Super Bowl spots integrate with the online flavor du jour. It used to be Web sites, then search. This year, of course the talk is all about social media.
The issue of charging for online content is coming to head as companies watch their advertising revenues dip and costs rise. But a new survey from Nielsen provides new hope for content providers looking to monetize in the new economy: consumers are willing to pay for content. But the value of that content differs across media and location.