Posts tagged with 'nielsen'
According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren't all that put off by the addition of multiple ads to each 'commercial break'.
With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.
It seems that, despite declining print circulations, the UK's newspapers have managed to build up their online audiences. According to stats from Nielsen Online, the top ten newspaper sites have seen a 23% increase in traffic.
While this growth is partly down to the continuing growth of internet usage in the UK, one thing the top ten newspaper sites have in common is that they have all adapted well to the web, with most having redesigned their websites in the last year or so.