Posts tagged with 'online ad units'

The Online Publishers Association (OPA), following closely in the footsteps of the IAB, is hoping to spark a creative revolution of sorts in online display advertising. To that end, a number of the OPA's high-profile members will introduce three newer, bigger, and more interactive ad units this summer.
The ads are even taking a page from the content side of the online equation: each will feature a forward-to-a-friend button.
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by Rebecca Lieb
10 March 2009 13:20pm
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