Online advertising | Internet Marketing Blog

Creating effective ads for tablets

The fastest growth in ad spend is coming not from mobiles but from tablets. Campaigns for tablets are often grouped with mobile, and yet consumer behaviour is different on each.

Understanding that difference is critical in creating an effective campaign for tablet users.

by Mark Cluer 31 January 2013 09:53am 2 comments

The power of relevance: how brands can use IP geolocation to improve advertising ROI

Internet advertising has seen a rapid proliferation over the last decade and in 2012 is predicted to outrank print ads, becoming the second-biggest global media category after TV.

The downside of this explosive growth is that consumers are becoming overwhelmed with commercial messages, making it increasingly difficult to get what’s relevant, important and interesting for them.

As such, it has never been more important for brands to cut through the advertising clutter and reach the right digital audience.

by Kate Owen 16 November 2012 09:09am 3 comments

Five interesting infographics from the Middle East

Infographics are becoming more and more popular in digital marketing circles in the Middle East, particularly as the volume of statistics, market data and research increases in the region.

Here we round up five of the most interesting infographics we've seen in 2012, related to internet marketing, online trends, and social media.

by Aliya Zaidi 13 August 2012 08:45am 2 comments

Brands are finding new budgets for Facebook advertising

Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.

by Jonathan Beeston 30 January 2012 11:25am 0 comments

Three months in: the new Cap Code and online business

Anyone in the online marketing space from large, million-pound retail sites to a retired teacher who sells animal portraits are subject to new and changing regulations, updates and directives.

The responsibility to understand these new regulations now falls not just on those marketing online, you now just have to be online.

by Will Wynne 07 June 2011 12:17pm 1 comment

Changing communications for changing times

Arguably the most importance facet of the growth of social media and increasing personalisation of the web has been the resultant growth of the online audience.

Thanks to the increasing sophistication of both technology and user interfaces, it is significantly changing the nature of how audiences react online, not just in the younger generation, but also older users.

by Michael Steckler 03 June 2011 08:42am 1 comment

When retargeting turns into stalking

Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fueled display advertising market.

We've all been the victim of this: you look at a pair of pink, fluffy handcuffs on BondageMaster.com and for the next three months, the very same handcuffs appear on almost every other site you visit. Spooky.

by Doug Kessler 25 May 2011 10:01am 22 comments

New Ad Serving Buyer’s Guide released

Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

by Monica Savut 21 March 2011 16:17pm 0 comments

Agency - the new four letter word

Creative Mad Men - and women - have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It's time for everyone to wake up.

by Dorian Sweet 21 September 2010 14:00pm 3 comments

Why it's time to pay attention to HTML5

The Web is getting a makeover. HTML5, the not-yet-ratified update of digital media's standard language, is poised to become a game-changer for publishing, advertising, marketing, video, mobile platforms and search. The industry big guns: Google, Microsoft, Mozilla and Apple, are all over the new format. While it may not yet be the moment to convert to this yet-embryonic platform, it certainly is time for anyone doing business on the Web to get up to speed on what HTML5 is, and why it may soon be changing digital media, commerce, publishing and advertising.