Posts tagged with 'Online Attribution Modelling'
My previous post focused on the changing attribution model that online marketers are currently grappling with and the impact on the affiliate channel in particular. This provoked some interesting debate amongst affiliate marketers and analytics software providers on the subject of attribution modelling.
I wanted to expand upon this model by debating the perceived importance of impression statistics and how these should potentially be weighted within an attribution model.
Read more...
by Richard Hartigan
21 December 2009 10:48am
2 comments