Posts tagged with 'Online Marketing Attribution'

The changing model of online marketing attribution

For a number of years I have actively challenged the last click wins model when it comes to attributing value to an online marketing campaign.

I have experimented with various methodologies and eventually settled on the one I believe to be the most beneficial to the particular brand or campaign I am
working on.

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by Richard Hartigan 13 August 2009 11:23am 9 comments