Posts tagged with 'online measurement and strategy report'
More than half of businesses rely exclusively on Google Analytics (GA) for their web analytics while just 11% don’t use the tool at all, according to data included in the new Econsultancy/Lynchpin Online Measurement and Strategy Report 2013.
This is a massive increase since 2009 when just 23% of respondents said they used GA exclusively.
With GA having a reputation as both free and easy to use, and having a strong community around getting the most out of the tool, it is no surprise to see the majority use it.
The increase since 2011 could, however, be partly due to the discontinuation of Yahoo’s free analytics tool, which was used by 8% of companies and 18% of agencies last year.