Posts tagged with 'optimising email for mobiles'

Creative ways to use mobile in your email campaigns

Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”.

The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no going back from that point, every bit of research out there shows that more and more people are using non desktop devices to check email.

Our own research shows that tablets and smartphones rarely make up less than 50% of opens.