Posts tagged with 'Pacquiao'

Anatomy of a cross-platform campaign: How HBO Sports plugs Pacquiao-Margarito

Subscription-based cable companies have been among the most reluctant to “go digital,” both with their marketing campaigns and with their content. Keeping expensive TV shows and pay-per-view (PPV) events behind paywalls makes sense, but neglecting to promote that content via digital channels (running a few banner ads doesn’t count) is inexcusable.

Analysis of HBO Sports’ digital campaign to market the upcoming boxing match between Manny Pacquiao and Antonio Margarito, however, shows the companies are becoming wiser.