Amazon has recently begun testing its new built-in Pinterest imitator, Collections.
The service went live earlier this month and it looks nice and simple. Some are surprised Amazon has so brazenly taken on a competitor, but it certainly feels like a good addition to the well-established Wishlist and 'You might like' features.
Will this new personal aspect add some needed character to Amazon's marketplace? Will Pinterest be unaffected? I take a look at the new feature and ask some questions.