The third and final part of our series on Pinterest brings us to the making-money part of the story.
After all, that's what separates a “cool feature” from a business. And by Pinterest's own admission, they're still figuring out their business model. And a sceptical as I am by nature, my response is "so what?"
Twitter looks like a viable social media titan, but does anyone think they've cracked the code on their revenue model? And with just over 20 staff, and 10 million users - with brands now running campaigns on Pinterest, there's a difference between "not having" a model, and waiting to select the right business model.
The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".
I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.
Pinterest's potential isn't an all-or-nothing proposition. But if you're a digital manager, you need a clear point of view on this for those you advise.
Yes, there's hype, but Pinterest is the front edge of at least two important digital marketing trends.
This is the first in a series of three posts taking a strategic view of what's shaping-up to be 2012's breakthrough new social network.
Innovation. It's brought up in articles, at conferences and in board meetings. But how can we innovate in companies that still don't have the flexibility or the right mind set?
Julie Cottineau, former VP of Brand for Virgin USA, brought the idea that we are all entrepreneurs to Columbia University's Brite Conference this morning. Innovation isn't just for new businesses so how do we bring it to the heart of an established company?
It's official. Everyone’s gone Pinterest mad.
Analysts are debating its long-term value, retailers are seeing increased referrals (suggested to be at higher levels than Facebook) – and even the Metro is getting involved, with a full page spread in yesterday's paper.
But at a practical level, what’s the best way to get involved? Should you? Is there any best practice yet?
The site is (relatively) young, so people are still learning, but we’ve compiled some of the best ways to use Pinterest as a brand - with examples of those already doing so in each case.
While Facebook struggles with f-commerce, a younger upstart, Pinterest, may be the next big thing in social commerce. The service, which is an "online pinboard" that allows users to "share things you love", is surging in popularity.
But there may be a downside to increased popularity, as some are questioning whether the service is promoting copyright infringement on a massive scale.
While Pinterest is more popular with men in the UK, in the United States, Pinterest is most popular with women.
That, you might think, would make it a pretty unlikely target for the US Army's social media team, but that's not the case. In fact, Pinterest is of great interest to the US Army precisely because of its demographic makeup.
Just five of the world’s top 50 brands have claimed their profiles on Pinterest, the latest social platform to claim the hearts and minds of the digerati.
I looked through Interbrand’s list of 100 brands, stopping at the halfway mark, to see whether social media marketers were adopting Pinterest in their droves. On the face of things, they’re not.
Of the 45 brands yet to create official Pinterest accounts - assuming that they do - only one is still available. The rest have been claimed by individuals with a bona fide claim to the username, or have been bagged by brand squatters.
In an effort to shield itself from allegations of copyright infringement, Pinterest has released code for companies that want block users from ‘pinning’ their content.
The social media site includes the following coding for the 'nopin' tag in the help section of its website as follows:
While everyone continues to discuss the validity of Pinterest as a marketing channel, we're far more interested in the user demographics.
Data visualisation community Visual.ly has compared UK Pinterest users to those in the US, uncovering some surprising results.
Though the UK only has 200,000 unique users compared to an estimated 12m in the US, gender split is much more even - with 56% male and 44% female.