Posts tagged with 'Pinterest'
For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
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by David Moth
09 April 2013 11:31am
1 comment
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.
H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”
It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.
Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...
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by David Moth
03 April 2013 10:35am
7 comments
The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.
With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment?
In this post, I'll explore the prospects of social retail and how retailers can capitalise on sharing.
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by Eric Abensur
28 March 2013 09:12am
3 comments
Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...
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by David Moth
27 March 2013 13:22pm
7 comments
Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.
In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.
Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.
This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull.
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by David Moth
20 March 2013 10:43am
6 comments
Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.
The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins.
Product manager Cat Lee told Reuters that “the goal is really to help websites understand what content is resonating with people on Pinterest".
But at the moment the tool appears to be quite basic, so how useful is it really for social media managers? And how will it impact brand content strategies? To shed some light on the new developments, I asked three social media experts for their opinions.
And if you want to learn more about Pinterest, check out our new Pinterest for Business Best Practice Guide.
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by David Moth
13 March 2013 13:10pm
2 comments
In the latest instalment of our blog series looking at how brands make use of the four major social networks, I’ve decided to take a closer look at McDonald’s.
McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.
This blog follows on from similar posts looking at the social strategies of ASOS, Walmart, Starbucks and Red Bull, among others.
And without further ado, here is a quick look at how McDonald’s uses Facebook, Twitter, Pinterest and Google+...
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by David Moth
13 March 2013 10:39am
10 comments
Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.
Having previously evaluated a number of brands including Red Bull, ASOS, Walmart and Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers.
But as this post shows, Starbucks has managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.
And there is a special mention for Starbucks’ Instagram feed at the end as well...
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by David Moth
06 March 2013 10:43am
24 comments
Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.
It can also be a useful, if slightly cynical way of quickly boosting your number of followers.
This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.
Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.
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by David Moth
05 March 2013 12:49pm
7 comments
In the latest instalment of our blog series looking at how different brands use the main social networks, I’ve decided to shine the spotlight on Ikea.
The Swedish furniture manufacturer is probably one of the most recognisable brands on the planet, and its catalogues are full of striking visuals that are perfect for sharing via social.
Ikea has also just found itself caught up in the horsemeat scandal, so it’s the perfect time to see how it is using Facebook, Twitter, Pinterest and Google+ for customer engagement.
For comparison, I’ve previously looked at how Walmart, Tesco, Red Bull, John Lewis and ASOS use the four main social networks.
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by David Moth
27 February 2013 13:20pm
7 comments
