Pinterest | Internet Marketing Blog

Five handy Pinterest tools to help you measure success

We've been somewhat surprised recently by Pinterest. While the platform has grown at a phenonmenal rate it probably isn't the first place you'd expect a fairly niche business like Econsultancy to succeed.

However, since starting our boards there, we've seen some very good referral numbers and even a few final-touch conversions, so I thought it was time to dig a little deeper and see how we could make the most of the platform going forward.

As such I've recently been trawling the net in search of measurement tools and it turns out there are already quite a few. Here, I've compiled five dedicated Pinterest tools that can help you make the most of your audience there...

by Matt Owen 09 November 2012 10:39am 6 comments

Norwegian Cruise Line experiments with first Pinterest contest

Pinterest has been the talk of most marketers - how do they use it, what's the best way to engage their consumers, and how will it bring more sales? Pinterest contests have begun to pop up with a variety of success.

From August 13-22, 2012, Norwegian Cruise Line ran its first Pinterest Contest. In order to reach its 337,757 Facebook fans, the company created an app called Pinterest with two custom pages to engage its fans and extend the reach of the competition.

by Heather Taylor 07 November 2012 17:02pm 0 comments

Brand adoption of Instagram continues to grow rapidly: report

When Facebook announced that it was acquiring photo-based social network Instagram for $1bn in April, the upstart had around 30m registered users and less than 1m daily active users.

Today, Instagram boasts more than 100m registered users and more than 11m daily active users.

Not surprisingly, that has given brands seeking to expand beyond social networking stalwarts like Facebook and Twitter to give Instagram a look. And they're not just looking: according to new research published by social analytics firm Simply Measured, brand adoption of Instagram has jumped by 35% since August and more than half of the Interbrand 100 are now active on the service.

by Patricio Robles 05 November 2012 15:08pm 0 comments

Six major brands that have 'borrowed' Pinterest's design

Pinterest is definitely one of the big digital marketing success stories of the past few years and most brands have finally recognised the site’s potential for driving both traffic and sales.

The reason for Pinterest's impressive referral stats is at least partly attributable to its page design, as the pinboards allow users to to window shop and pick out attractive products that they want to buy.

The affect on users is so dramatic that last week we blogged a number of cases studies which indicate that Pinterest drives more sales than Facebook.

So it’s no coincidence that a number of major brands have used a Pinterest-style design recently when overhauling their websites.

Now we're not saying that Pinterest invented the image-focused layout, but it definitely helped to popularise it as an alternative to a traditional linear timeline of content.

And here are some of the most high profile examples. If you think we’ve missed any then please point them out in the comments...

by David Moth 30 October 2012 10:29am 4 comments

Pinterest stats: does it really drive more sales than Facebook?

Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.

Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.

We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats.

Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice...

by David Moth 24 October 2012 11:10am 3 comments

The Daily Mail beats rivals to achieve most pins on Pinterest

As readership and ad revenues continue to decline, national newspapers are searching for new ways to attract visits to their sites and monetise content.

Social media has proved to be a great source of traffic, with The Guardian predicting earlier this year that Facebook would soon drive more visits to its site than search.

Furthermore, many publishers use social blogging platform Tumblr to extend their audience by sharing their most interesting short-form content.

So it’s not surprising to find out that many of the UK’s top newspapers have also established Pinterest accounts.

by David Moth 16 October 2012 11:39am 1 comment

eBay turns to Pinterest for redesign inspiration: will it work?

Pinterest is one of Silicon Valley's hottest startups, and while companies like Facebook struggle to prove that they can monetize social media, many see reason to believe that the image-based social network is poised to deliver on the promise of social commerce.

That social commerce potential seems to have caught the attention of eBay, which yesterday announced "the new eBay."

by Patricio Robles 11 October 2012 19:32pm 1 comment

Retailers turn to email to promote their Pinterest presences: report

Retailer infatuation with Pinterest is not a new phenomenon. Of the many companies embracing the hot image-based social network, retailers, for obvious reasons, quickly saw the potential to promote their wares.

Just how much are retailers investing in Pinterest? According to a new study by Responsys, major retailers have been making Pinterest a focal point of their email marketing campaigns this year.

by Patricio Robles 09 October 2012 14:41pm 1 comment

Five ways to avoid social media fragmentation

The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.

What generally occurs is a fragmentation of attention and resources away from what suits the company best – and whatever ‘strategy’ was in place consequently falls flat because it lacks focus.

This post is a five step guide to approaching a multi-platform social media strategy. Hopefully you'll be even more resistant to tech press hype and clearer on how to integrate your social media platforms by the end of it.

by James Carson 01 October 2012 10:31am 14 comments

Five key considerations for brands considering new social sites

To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.

While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.

by Patricio Robles 18 September 2012 17:14pm 3 comments