Posts tagged with 'postcode validation'

Are online retailers being tripped up by postcode entry?

A number of well-known retailers are making basic mistakes with postcode validation which could be increasing their checkout abandonment rates. 

Users are prone to make errors when completing web forms, and anticipating and dealing with common errors can minimise the risk that user frustration will lead to them abandoning the checkout. 

I'll look at one common error, which many sites fail to account for. An oversight which may be increasing their checkout abandonment rates... 

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by Graham Charlton 06 November 2012 11:48am 26 comments