Posts tagged with 'PPC'
I was discussing the contents of a client's paid search adverts recently and discovered to my amazement that my customer did not consider the ad text to be particularly important.
She asserted the adverts were simply functional and that there was such
little space to play with anyway that it did not really matter what the
content was, people would click on it or they would not.
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by Kevin Gibbons
05 May 2009 11:57am
3 comments
A quality landing page is one that reinforces ‘conversion intent’. To achieve this, you need to consider the mindset of your visitor and provide enough information to persuade them to convert, as well as taking care to avoid any unnecessary distractions.
I recently found this list by Online copywriter Nick Usborne, who we interviewed a few weeks ago, with seven tips for improving landing page headlines to increase conversion rates.
Here are a few of Nick's tips...
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by Graham Charlton
20 April 2009 10:15am
2 comments
While discussing the type of sites Google does not like some people may think of the (allegedly) leaked quality rating guidelines that (allegedly) came from the search engine. However, Google does publicly discuss the type of site it dislikes.
There is a document in circulation in the search industry which people claim to be a copy of Google’s 2007 guidelines to their quality testers. Google does use humans to rate the quality of the search results. Google argue they do not use humans to change the search results.
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by Andrew Girdwood
03 April 2009 09:59am
3 comments
No secret that performance-based advertising is dominating internet marketing. But brands are still trying to find the right mix for all those performance options, email, and a rapidly declining display market.
According to IDC research analyst Caroline Dangson, the display market contracted by 7 percent in Q4 of 2008, and will continue to see decreased spending until the end of this year. With this in mind, several brands are trying to find some balance for all the advertising options available.
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by John Gaffney
27 March 2009 17:07pm
1 comment
There are a number of common pit traps that American companies risk falling into as they start to push their search marketing campaigns out into Europe.
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by Andrew Girdwood
18 March 2009 12:30pm
3 comments
The UK’s most prominent paid search marketers have been up in arms this weekend after VCCP Search claimed to be the first agency to assign IP to clients.
MarketingWeek ran a story last week that started off as follows: “VCCP Search is offering its clients the opportunity to retain their intellectual property rights. The agency previously kept the rights of any search keywords it purchased on behalf of the client, but in an effort to retain clients, it is now letting them retain those rights. VCCP Search says it is the first agency to offer such a service.”
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by Chris Lake
23 February 2009 14:15pm
6 comments
In June 2007, Google implemented a global ban on gambling ads. But by October of last year it had decided to reverse that ban, allowing licensed gambling operators in the UK and the European Economic Area to purchase ads in the UK market.
At the time, Google claimed that the reversal of the ban was part of a plan to make local search results more relevant.
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by Patricio Robles
12 February 2009 16:26pm
1 comment
As the economic crisis continues, the paid search market is becoming increasingly competitive. Despite the outlook for search marketing looking relatively positive during 2009, managing - and extracting value from - campaigns will become more and more challenging.
Econsultancy's first PPC Bid Management Technology Buyer’s Guide provides a valuable insight into both the suppliers and the tools that currently exist to help marketers manage paid search more effectively.
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by Jake Hird
06 January 2009 15:40pm
1 comment
