Posts tagged with 'product pages'
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.
And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.
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by David Moth
23 May 2013 14:07pm
5 comments
Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.
Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.
But what is it that shoppers actually want from a mobile experience?
Once every six months we ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites on the market, telling us what they like and what they don’t like throughout the mobile shopping customer journey.
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by Derek Eccleston
22 April 2013 12:41pm
3 comments
Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video.
For example, videos can help improve SEO campaign results, and user-generated videos can help boost conversion rates.
Almost every type of website you visit these days features video prominently, since website visitors and shoppers have a growing appetite for video.
It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do.
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by Melody King
21 March 2013 15:22pm
10 comments
We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online.
When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates.
Here are four simple techniques for finding those hidden gems...
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by Fabian Alvares
27 February 2013 10:46am
4 comments
Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience.
When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets.
Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right.
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by Maria Wasing
11 January 2013 09:43am
1 comment
As it's one of Australia’s most successful grocery retailers, you may expect Woolworths to have an excellent e-commerce site.
In other markets major retail brands such as Tesco and Walmart have proven that online shoppers are integral for continued sales growth in the digital age.
But for reasons unknown, Woolworth’s doesn’t seem to have kept its site up-to-date.
To highlight some of the more obvious usability issues, we asked WhatUsersDo to run several user tests using its Australian panel.
Here are some of the findings, as well as my own observations...
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by David Moth
12 December 2012 22:23pm
0 comments
Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it.
Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...
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by Graham Charlton
29 November 2012 10:55am
8 comments
With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before.
When online shoppers are browsing with intent to buy, retailers need to do everything they can to make the process informative and enjoyable, so offering the best possible browsing experience is crucial to keep customers spending.
We recently tested today’s digital highstreet by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.
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by Maria Wasing
25 October 2012 09:04am
1 comment
Designing product pages is a fine art - sites need to make sure they include enough information to inform the customers' purchase decision and encourage a sale, while also making sure the page isn't cluttered and unusable.
We've previously looked at 10 great e-commerce product pages, and here we examine 10 features that have proven to either increase conversions or improve the user experience.
Obviously cramming all these features onto a single page could make it difficult to navigate, so in reality it’s down to each retailer to test each one and see which work for their site.
If a particular feature isn’t helping to improve conversions then there’s probably no use in having it on your product pages, but in general all of these tools enhance the user experience and help to encourage sales.
If there are any you think I've missed off or that have proven to work on your site then let us know in the comments section...
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by David Moth
08 August 2012 09:46am
7 comments
Telecoms selling wireless devices and services face unique conversion challenges.
Supporting customers through a complex sales decision made once every few years that often includes a bundle of phone and tariff plan, add-on services and accessories requires attention to nine key areas from home page to shopping cart.
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by Linda Bustos
20 July 2012 14:42pm
2 comments
