Posts tagged with 'product pages'
Nothing is more frustrating for e-commerce sites than seeing hundreds of customers abandon their basket for no apparent reason.
All the hard work has gone into improving search rankings, driving engagement through social and working out the best PPC strategy, only for potential customers to lose interest once they arrive on-site.
To combat abandonment, one of the key areas that retailers need to focus on is the product page. These need to include a huge amount of product information without appearing too cluttered.
Lingerie retailer Bravissimo was one such company. Using QuBit analytics, it found that 29% of people were exiting the site on product pages, and as many as 30% of users were not navigating below the fold. This meant customers were not seeing the cross-sell or matching items.
With this in mind, here are some best practice tips for product pages...
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by David Moth
12 July 2012 12:20pm
6 comments
I've been taking a look at the Lego.com website from a user experience perspective.
The site was redesigned last year by e2x, and contains some excellent features which other sites could learn from, especially on its product pages.
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by Graham Charlton
07 June 2012 12:56pm
6 comments
Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.
Visitors can have low attention spans, and an effective call to action which catches the customer's eye can make it clear what the next step should be.
There is no definitive answer on which buttons work best, so it is important to test different combinations of colour, button size, wording and placement to see what is most effective.
As a general rule though, if it doesn’t stand out clearly on the page, there is room for improvement.
Here are some tips on designing and displaying calls to action...
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by Graham Charlton
06 March 2012 13:16pm
6 comments
While product page design has improved in the past few years, an often neglected area is sales copy.
A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, a more personal touch and unique tone of voice can help your product pages stand out and really sell the benefits of products.
I'm going to explain why good sales copy is so important, and look at some examples where retailers are getting this spot on...
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by Graham Charlton
10 November 2011 12:54pm
8 comments
Appliances Online has been making some improvements to its product pages recently, and has let me in on the process and the results, which includes a 9.5% jump in sales.
With the help of videos showing users interacting with the product pages, the retailer was able to both identify improvements, and check that they had the desired effect.
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by Graham Charlton
29 September 2011 13:29pm
5 comments
While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages.
I've been looking at some examples of best practice from retailers that use video on their product pages.
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by Graham Charlton
24 August 2011 11:08am
15 comments
From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer.
An Econsultancy survey of 2,000 UK consumers, conducted using the TolunaQuick tool, looks at the reasons why customers choose to abandon online purchases.
Of the 2,000 respondents, just 12.8% don't shop online, the other 87.2% shop at least several times per year.
Some highlights from the survey after the jump...
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by Graham Charlton
06 July 2011 12:39pm
18 comments
Homeware retailer Lakeland launched its redesigned website recently, and the result is a good looking and usable site.
I've picked out things that etailers could do better online in the past, but for a change, I've listed ten e-commerce best practices from the new site, as well as a couple of potential improvements...
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by Graham Charlton
07 April 2011 09:38am
8 comments
Amazon was rated the top online toy retailer in a usability study of 12 toy websites, which found much room for improvement in the sector.
According to the Brandbank study, toy retailers are not doing enough on product pages, and could be using of product images and videos more effectively. Just four retailers are using product videos, while very few are providing multiple images.
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by Graham Charlton
09 December 2010 10:36am
5 comments
Having already opened a number of stores, US electronics retailer Best Buy launched its first transactional website in the UK last week.
I've been trying the new site out...
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by Graham Charlton
15 November 2010 11:01am
13 comments
