Posts tagged with 'product pages'
There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos.
Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites' conversion rates...
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by Graham Charlton
10 November 2010 15:23pm
13 comments
To coincide with the release of our Product Pages Best Practice Guide, I've been looking around for examples of excellent pages from e-commerce sites.
Not every page in this list is perfect, but they all contain great examples of features that have been used to showcase and sell products, such as great use of video and imagery, presentation of product features, and user reviews.
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by Graham Charlton
26 October 2010 11:06am
21 comments
While rich media features can be great ways to showcase products, a new survey suggests that problems associated with slow loading can cause online retailers to lose out on sales.
The Brandbank report, which uses data from a poll of 2,275 UK consumers, finds that customers are annoyed if rich media requires extra software or slows down page load times.
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by Graham Charlton
30 September 2010 11:11am
1 comment
Stationery retailer Paperchase relaunched its website this month, and finally added an online store of it own, having sold via Amazon for some time.
I've been looking at the new site, which uses the Venda platform, from a user experience perspective...
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by Graham Charlton
29 September 2010 10:52am
4 comments
Online retailers are increasing their focus on product pages, providing richer features and improved product images in an attempt to improve conversion rates, according to a new study.
Product pages play a huge role in converting visitors into customers, and this is an area where many retailers can still improve. I've been looking at some examples from the report...
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by Graham Charlton
27 September 2010 14:08pm
3 comments
H&M, one of the last big brands to sell online, launched its UK e-commerce site today.
The launch follows that of Gap and Zara, two other fashion brands late into e-commerce in the UK. So how does the new site shape up?
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by Graham Charlton
16 September 2010 11:55am
66 comments
Fashion brand Uniqlo launched a redesigned version of its website this week.
We had a fair few criticisms of the previous incarnation when it launched in 2008, so I've revisited the site to see what has changed...
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by Graham Charlton
10 September 2010 10:31am
1 comment
Get twenty different search marketers in a room
and you’ll often get twenty different opinions on a subject; but there is a growing consensus that some tweaks were made to the Google Algorithim in the
last few days of April to first few days of May.
This has become known as the Google May-Day Update.
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by Kelvin Newman
17 June 2010 10:35am
6 comments
JD Sports, M&S, Amazon and John Lewis are the e-commerce sites that other retailers need to look up to, according to an eDigital benchmark study.
In the mystery shopper survey, which looks at the end to end user experience of 49 e-commerce sites in the UK, many of the sites performed well for areas such as search and navigation and the purchase process, but email customer service, as always, lowered the average scores.
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by Graham Charlton
27 May 2010 09:00am
4 comments
Last month I posted about the issue of showing competitors' prices on product pages as a way of increasing conversions.
I was fairly sceptical about the idea, but some of the comments left were in favour of the idea, and I have seen an example where this practice has worked and increased conversion rates.
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by Graham Charlton
29 March 2010 10:56am
6 comments
