Posts tagged with 'programmatic media. '
My recent blogs on content and data have led to subsequent conversations about the role of content within RTB (real time bidding). In particular, how the recent announcements from Google, concerning programmatically served content, will play out over the next 18 months.
It's important when dazzled with new announcements from tech megabrands in particular to get perspective. To help set the context, here's a recap of my experience of the rise of programmatic media.