publishers | Internet Marketing Blog

Should publishers build Windows 8 apps yet?

Last week, Microsoft finally unveiled the latest version of its operating system, Windows 8.

Any release of the software giant's flagship product is a big deal for Microsoft, but Windows 8 is arguably the biggest product launch in the company's history. Why? Windows 8 is the company's attempt to successfully shift to world in which computing is increasingly touch-driven. And it might very well be be the company's only opportunity to make the shift.

by Patricio Robles 29 October 2012 14:45pm 0 comments

The most annoying online ad formats revealed

For many media buyers, the more prominent the ad, the better the ad.

Case in point: earlier this year, GM pulled its paid campaigns on Facebook in a very public way prior to the social network's highly-anticipated IPO.

The back story: Facebook had rebuffed GM's demand for bigger, bolder ads.

by Patricio Robles 26 October 2012 13:57pm 6 comments

RTB expected to grow significantly, but concerns linger: report

The benefits of real-time bidding (RTB) seem obvious, but as a percentage of the display advertising market, RTB's growth has lagged many observers' expectations.

So what gives?

According to a study (PDF) conducted by Advertiser Perceptions and released this week by Casale Media, approximately half of media buyers and sellers are already participating in the RTB ecosystem, and significant growth is expected over the next year, but both sides still have a number of concerns that are holding RTBs back.

by Patricio Robles 12 October 2012 16:43pm 0 comments

Just how big is the mobile ad market going to be?

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

by Patricio Robles 28 September 2012 15:29pm 10 comments

Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

by Patricio Robles 27 September 2012 17:22pm 2 comments

New Wall Street rules could bring big bucks to digital marketers, agencies and publishers

In New York, two thoroughfares generate huge sums of money each year: Wall Street and Madison Avenue.

For obvious reasons, there's a long-standing relationship between the two, but that relationship could blossom even more under the Jumpstart Our Business Startups Act (JOBS Act), which was signed into law earlier this year.

by Patricio Robles 30 August 2012 18:07pm 0 comments

Half of online ads aren't 50% in-view for even a second: report

Advertisers have more and more types of online ad inventory than ever, and thanks to technologies like real-time bidding, increasingly sophisticated ways to buy them.

But for advertisers actually hoping their ads will reach consumers, there's bad news.

by Patricio Robles 30 August 2012 16:44pm 9 comments

The affluent trap: how should publishers and advertisers value audiences?

Read a few media kits from publishers looking to sell ad inventory on their websites and chances are you'll notice a trend: wherever possible, publishers will try to play up the 'premium' nature of their audiences.

From income to education, more is apparently better. It seems to make sense: an audience of highly-educated individuals earning above-average salaries sounds perfect on paper. But is it?

Perhaps not if you consider a recent study conducted by Leads360.

by Patricio Robles 21 August 2012 19:55pm 2 comments

If everyone’s a publisher now, when will we start acting like it?

What every marketer, product manager, web owner and CEO currently craves is commercially advantageous fame, via the deployment of killer content.

If you’re getting into content production on a serious scale you need systems, hierarchy and good old-fashioned editorial quality control.

by Catherine Toole 26 June 2012 09:13am 4 comments

Sainsbury's buys stake in ebook retailer Anobii from HMV for £1

Fueled by the availability of affordable ereader and tablet devices, the market for ebooks is taking off far faster than many predicted just years ago.