Posts tagged with 'rel author'
At the beginning of this month, I gave a talk on how to increase CTR using rich snippets at SMX Israel.
What I notice that other posts written about rich snippets are more about what new structured data now appear in the SERPs and some actionable development resources.
What I find lacking, which I tried to cover in my talk, was being able to show your client why it’s important to them as a business, not just because “that looks better”.
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by Alex Moss
30 January 2013 10:42am
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