Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.
As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry.
So much material was contributed for the guide that we couldn’t include all of it.
Instead, we are offering some of their insights here on the blog.
On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.
This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry.
As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.
Thanks to its $3.1bn acquisition of DoubleClick in 2008, Google is one of the biggest players in the display advertising space.
It's a competitive market on the advertiser side, but companies like DoubleClick must also compete to woo and retain publishers. So Google is making a concerted effort to do just that by sharing some of the data it's gleaned from the DoubleClick network.
Digital marketing budgets in search engine and social media marketing are continuing to rise despite challenging economic conditions, according to research released today.
The UK Search Engine Benchmark Report, published in association with NetBooster, has for the past five years shown that companies have continuously invested in the opportunities present in SEO, paid search and social media marketing.
Every month, Econsultancy publishes a range of reports covering best practice, market data, template files, trends and innovation and more. In short; loads of useful stuff.
Econsultancy members (Silver and above) have access to all our reports free of charge, but as our research team is currently firing on all cylinders, I thought it would be useful for new members (and existing ones) to have a quick roundup of everything we’ve published in the past month.
This month we published seven new reports and updates, including the Internet Statistics Compendium, The Econsultancy/Adestra Email Marketing Census, our new SEO Agencies Buyer’s Guide, a B2B trends briefing, a display advertising best practice guide and more.
Hit the jump to discover what's new:
In new research conducted by Econsultancy, one of the key barriers to growth was identified as finding staff with suitable digital skills.
For the Digital Marketing: Organisational Structures and Resourcing report, we also asked participants in the survey about
the specific skill areas that they perceived to be the most difficult to
Web analytics and data topped the list, followed by social
media, and content marketing, indicating that there is already a
potential skills shortage in these areas.
When respondents were asked
which digital marketing disciplines they anticipated would be the key
areas of growth in the coming year, the top answers were social media,
content marketing, and web analytics and data.
The fact that those areas
of predicted growth in resourcing were the same as those that are
already listed as being the most difficult to recruit for means one
thing: a looming talent time bomb.
Companies are still grappling with the issue of measuring social media, though fewer are reporting that they are unable to measure ROI (37%) compared with 47% last year.
For our State of Social 2011 report, produced in partnership with LBi and bigmouthmedia, we asked more than 1,000 online businesses about the challenges of social media measurement.
Here's a few highlights from the report...
When I joined Econsultancy a little over a year ago, there were around 30 employees spread between our UK and US offices. Since then, the company has doubled in size, and we’re still expanding, with new staff joining our offices in London, New York, Dubai, Singapore, Australia and elsewhere.
Last year the company also celebrated its tenth anniversary, and we welcomed our 100,000th member in July. Nevertheless, it occurred to us that not everybody is familiar with all that we do...
We released our Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels report recently, which looks at the current shape of online communications around the world.
The report was produced in association with global consultancy Bite Communications, and is based on interviews with senior communications executives in Europe, Asia and the US.
I've been talking to Paul Mottram, Bite's Executive Vice President Asia Pacific, about the report's findings...
73% of companies are planning an investment in mobile channels in 2011, with almost half planning to move into mobile commerce.
Econsultancy's Customer Engagement Report, which we produced in association with cScape, has some interesting findings on companies' use of mobile.
It seems that, as well as losing their fear of social media, more firms are coming round to the value of mobile.