Posts tagged with 'Research'
An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.
The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.
So what’s wrong with that?
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by Chris Lake
13 October 2006 12:18pm
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Google has increased its dominance of the UK’s search market this year, according to new figures that also show almost 1m searches are being conducted per hour by British web users.
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by Richard Maven
11 October 2006 12:27pm
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Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.
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by Richard Maven
11 October 2006 11:24am
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New research has shown that online companies need to dramatically improve their customer service and offer more help to customers on their sites. Telecoms providers came off worst in the survey, with banking websites the best performers.
The survey, by eService provider Transversal, has revealed that customers often face waits of up to 2-3 days for their emails to be answered, a situation which is exacerbated by the lack of online help offered by some websites. Some 60% of customer emails are generated by the lack of available information on websites.
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by Graham Charlton
09 October 2006 14:31pm
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The number of bloggers in China has now topped the 17 million mark, and 34 million have signed up for blog accounts, according to a recent survey.
The research, by the China Internet Network Information Centre, also revealed that 75 million people read blogs on a regular basis in China, more than half of the 123 million internet users in the country.
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by Graham Charlton
09 October 2006 11:21am
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European consumers are now spending more time online than reading newspapers and magazines, according to a new study.
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by Richard Maven
09 October 2006 09:34am
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US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.
Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.
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by Graham Charlton
06 October 2006 13:18pm
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More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.
The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.
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by Richard Maven
06 October 2006 11:18am
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Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by
Hitwise
.
The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.
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by Richard Maven
06 October 2006 10:07am
4 comments
Nielsen//NetRatings has released a
survey
that shows the latest internet trends and technologies are still a mystery to many UK consumers.
The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.
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by Richard Maven
04 October 2006 13:54pm
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